Political marketing is a relatively new terminology in mainstream political science literature. Limitaciones teoricas y metodologicas espiral, vol. Neuromarketing electoral marketing politico youtube. Finally, a wide range of relevant campaigns are presented through the history of the united states, a pioneering country in coining the term political marketing, as well as. Lock and harris 1996 point out that political marketing is concerned with communicating with party members, media and prospective sources of funding as well as the electorate p. Conferencia marketing politico y estrategia electoral con angel beccassino duration. Diferencias y semejanzas entre e mercadeo poliico, mercadeo electoral y mercadeo comercial. Libro marketing politico y electoral pdf epub librospub. Libro nuevo o segunda mano, sinopsis, resumen y opiniones. This aspect has been overlooked by political science. The recent emergence of social networking as a marketing platform has revealed contents in the current election campaigns and ethical conflicts. New directions in political marketing practice, political marketing and democracy and future trends chapter 28 in the routledge handbook of political marketing edited by jennifer leesmarshment, routledge.
1059 947 677 27 861 487 340 792 1056 230 496 131 1236 125 682 277 1297 1109 987 273 326 308 1349 1163 353 1140 1191 64 1275 808 1492 681 1121 621 1282 1111 261 64 817 459 353